Tuesday, June 3, 2008
Payap University Marketing Blitz
by Mark Hefner
24 May, 2008
Chiang Mai, Thailand: Saturday morning Payap students and staff gathered at Kad Suang Khao shopping complex in order to promote Payap University. This weekend’s visit was part of a month long promotion by the university to target university bound students before the beginning of the school year next month.
What made this event special was the fact that it was the first time the International College (IC) and the Thai side of the university combined their forces to work together to promote Payap.
Led by the Thai Student Union (TSU) President and the university marketing department, Payap entertained and informed shoppers about the diverse educational opportunities at Payap University.
Upcoming International Student Union (ISU) president, Cameron Roberts, led the international student body in passing out leaflets and brochures about the different programs at Payap University International College.
Payap entertained the crowd with dancing, singing and jazz guitarist throughout the day. Bartender skills were even on display as one of Payap’s bartender student dazzled the crowd with amazing feats of bottle juggling, although, not without dropping a bottle a time or two. At times, large crowds stopped to enjoy the fun Payap brought to the shopping complex.
The fun continued Sunday as Payap University reached out to Chiang Mai citizens hoping to find a few more students in the shopping crowd. The president of Payap University, Rev. Dr. Pradit Takerngrangsarit, also showed up to support the universities efforts.
By Sunday evening Payap students gained a better understanding of face to face marketing and Chiang Mai gained a better understanding of Payap University.
